Tire Tickets
Every Tire Ticket Gets an Alignment Conversation.
New tires on a car that pulls wear out early, and the customer blames the tires. Offering the alignment protects their purchase and your reputation.
· 1 min read
A customer who just bought four tires has made one of the biggest purchases they'll make at your counter all year. If the alignment is off, those tires start wearing unevenly the day they leave.
And when they wear out early, the customer doesn't blame the alignment. They blame the tires, and the shop that sold them.
It's Protection, Not an Upsell
Framed the right way, the alignment isn't an add-on. It's how the customer protects what they just spent, and that's a conversation most customers are glad to have.
Make It Automatic
The offer shouldn't depend on which advisor wrote the ticket or how busy the morning is. Put it on the checklist for every tire write-up, and check how often it happened at the end of the week.
Try this: Add "alignment offered?" to the checklist on every tire write-up this week.
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